What Is Digital Marketing? Entrepreneurs Learn Digital Marketing Skills
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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet. It also includes: mobile phones, display advertising, and any other digital medium. Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more
prevalent and efficient (Desai, 2019).
Drive customer behavior online with a six-course overview of the latest digital marketing skills, taught by industry experts. The University of Illinois Urbana-Champaign is currently offering a digital marketing course. In this course the student will learn the following skills:
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Nadine Muhammad has a Master of Science in Economic Development and Entrepreneurship. She is the owner of an online bookstore, Nation's Products, and NLM Economic Development Services. For a consultation with business plan writing or developing an economic development strategic plan for your community, send an email to nlmeconomicdevelopmentservices@gmail.com
Reference
Desai, V., & Vidyapeeth, B. (2019). Digital marketing: A review. International Journal of Trend in Scientific Research and Development, 5(5), 196-200. https://www.researchgate.net/publication/333709419_Digital_Marketing_A_Review