Author: Dr. Nadine Muhammad
Description: The aim of Dr. Nadine Muhammad's quantitative study was to examine how social media marketing strategies impacted brand awareness for an e-commerce business. Using a quantitative approach, the investigator determined that the social media marketing strategies of an e-commerce firm had an impact on brand awareness. The investigator sought to answer the following study question: To what extent do social media marketing strategies influence brand awareness? The results show a positive relationship between social media marketing strategies and brand awareness as in other studies. This book will help educate businesses of all types: startups, small, mid-sized and large on the significance of social media marketing strategies and its impact on brand awareness. This study particularly provides valuable insights for businesses who need to maximize their marketing impact without the high costs associated with traditional advertising.
Binding: Kindle Edition
Format: Kindle eBook
Release Date: 07-02-2026
Languages: English